We all want to see our business talked about in print and on the news, shining light on our offerings and communicating to others that we are noteworthy.

 

Public relations is not only a cost-effective way to funnel leads into your pipeline but it also makes you stand out from competitors by elevating your credibility, building brand awareness and positioning you as a thought leader in your industry.

In this presentation, Nicole Peternel, CEO of Rein Communications, shares five pillars of public relations strategy to help you to develop an approach that reaches the right audience through the right channel with the right message:  

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1. Identify your goals

2. Determine your audience

3. Pick your channels

4. Select the right story

5. Secure placements

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Key Takeaways:

• How to create a communications plan that will drive profit

• The ability to reach diverse audiences with simple tweaks to your content

• The steps to put yourself on the path to becoming an industry thought leader