Public Relations & Media Training


An immersive public relations and media training program developed exclusively for women business leaders.

Next training: January 7 & 8, 2021

Virtual event

Public Relations 


  • Approach PR like a pro.

  • Align PR to your goals in order to gain ROI.

  • Build a full, calendarized press plan.

  • Pitch stories and write alerts so the media responds.

  • Customize strategic messaging for segmented audiences.

  • Ensure your content is relevant to the media.


  • Defined PR goals, objectives, and tactics.

  • Tailored key messaging.

  • Specific language to use in a pitch.

  • A media list and contacts for local and national media.

  • A media alert template.

  • Calendarized next steps so you can hit the ground running.

  • 1 hour of free consulting support ($175 value)

*Each session is limited to 12 participants. 
Application and acceptance to the program are required to attend. 

Media Training


  • Navigate the media landscape.

  • Leverage media opportunities and develop lasting relationships with journalists.

  • Handle questions you don't know how to answer.

  • Position yourself as a thought leader.

  • Develop your on-camera presence with a practice interview and detailed feedback.  


  • A pre-interview checklist.

  • Key messaging tailored to your business.

  • Detailed advice on improving your media interview skills.

  • A video segment featuring your business, for use on your website and social media.

  • The confidence to take on any interview opportunity that comes your way.

  • 1 hour of free consulting support ($175 value).

*Each session is limited to 12 participants. 
Application and acceptance to the program are required to attend. 

Video Communications


While there might not be a perfect substitute for in-person meetings, we know that the luxury of waiting for this health crisis to pass isn’t an option. Business needs to continue, which means video communications will be the platform in which we communicate and hold meetings for the foreseeable future.


It can be difficult to build relationships, convey enthusiasm or show concern over video.

It’s not easy for clients to get a feel for the outstanding value our service brings or demonstrate the high quality of the products we produce via laptop.

Just as there is an art in interacting with the media and being a powerful public speaker, communicating effectively over a conference call is is a skill that takes practice, video training and guidance.


  • Build genuine relationships via video with clients and team members

  • Define your message to intentionally capture your audience's attention

  • Deliver with precision; looking, sounding and being the part


  • Personalized feedback from a 1-on-1 on-camera exercise

  • Tips and tricks for utilizing pauses, pitch variations and controlling your speed while presenting

  • The knowledge of how to incorporate your personality and personal brand into your video communications


4900 Park Road #208 Charlotte NC 28209


© 2020 by Laurel Belle Photography + Branding

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