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PResence

Public Relations & Media Training

BY REIN COMMUNICATIONS

An immersive public relations and media training program developed by women business leaders exclusively for women business leaders.

PResence

Part 1: Public Relations Strategy

YOU'LL LEARN TO:

  • Approach PR like a pro.

  • Determine correct channels

  • Align PR to your goals in order to gain ROI.

  • Build a full, calendarized press plan.

  • Pitch stories and write alerts so the media responds.

  • Customize strategic messaging for segmented audiences.

  • Find speaking opportunities and best practices for application

  • Ensure your content is relevant to the media.

YOU'LL LEAVE WITH:

  • Defined PR goals, objectives, and tactics.

  • Tailored key messaging.

  • Specific language to use in a pitch.

  • A media alert template.

  • Calendarized next steps so you can hit the ground running.

  • 1 hour of free consulting support ($175 value)

Part 2: Media Training

YOU'LL LEARN TO:

  • Navigate the media landscape.

  • Leverage media opportunities and develop lasting relationships with journalists.

  • Handle questions you don't know how to answer.

  • Position yourself as a thought leader.

YOU'LL LEAVE WITH:

  • A pre-interview checklist.

  • Key messaging tailored to your business.

  • Detailed advice on improving your media interview skills.

  • The confidence to take on any interview opportunity that comes your way.

  • A scheduled, follow-up practice interview specifically for your business, with the ability to use on your website and social media.

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Part 1& 2 Total Investment: $1,200

*Each session is limited to 12 participants. 
Application and acceptance to the program are required to attend. 

PResence

Video Communications

Training

While there might not be a perfect substitute for in-person meetings, we know that the luxury of waiting for this health crisis to pass isn’t an option. Business needs to continue, which means video communications will be the platform in which we communicate and hold meetings for the foreseeable future.

 

It can be difficult to build relationships, convey enthusiasm or show concern over video.

It’s not easy for clients to get a feel for the outstanding value our service brings or demonstrate the high quality of the products we produce via laptop.

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Just as there is an art in interacting with the media and being a powerful public speaker, communicating effectively over a conference call is is a skill that takes practice, video training and guidance.

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YOU'LL LEARN TO:

  • Build genuine relationships via video with clients and team members

  • Define your message to intentionally capture your audience's attention

  • Deliver with precision; looking, sounding and being the part

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YOU'LL LEAVE WITH:

  • Personalized feedback from a 1-on-1 on-camera exercise

  • Tips and tricks for utilizing pauses, pitch variations and controlling your speed while presenting

  • The knowledge of how to incorporate your personality and personal brand into your video communications

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