RESEARCH + STRATEGY
Effective public relations is grounded in solid strategy.
Long-lasting impact starts with identifying your goals and timelines, reviewing what has been done previously, discussing current obstacles and identifying future opportunities for your company.
Our team begins by doing an audit of your current communications efforts, reviewing both owned and earned placements. We analyze messaging, channels, cadence and voice as well as engagement, user experience and impact.
Once our audit has been performed we move to onboarding, where our strategist meets with you to determine your current objectives and timelines. From there, we will dig deeper into your value proposition, audience segments, experience and ethos.
SCOPE OF WORK + TIMELINES
Armed with our independent research and the information you provide to us, we develop a tailored strategy and timelines that reflect your goals and budget. We then present this to your leadership for feedback and introduce you to your team of experts.