The Most Important PR Lessons Aren't Found in the Classroom.
In my studies at UNC Charlotte, I had the opportunity to learn that career success would be found through the lessons that come with...
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Nicole Peternel
Top 5 Public Relations Takeaways from 2020
Let’s be honest. 2020 hasn’t been a great example of how to live our best lives. Social injustices, the effects of COVID-19 and a...
Taylor Wright
Finding my feet as the world loses its mind: Landing a job in 2020
When imagining what getting my first real job out of college would be like, this wasn’t quite what I was expecting.
Nicole Peternel
Owning the Room in a Digital World.
Just as there is an art in interacting with the media and being a powerful public speaker, communicating effectively over video is a skill t
Nicole Peternel
The New Normal
The impact of COVID-19 on the economy is staggering, costing the world economy up to an estimated $4.1 trillion globally. Business owners...
Nicole Peternel
Hope Is Not A Strategy
Now is the time to ensure you emerge from quarantine positioned for success. Many of us have relied on hope to get us through this time...
Nicole Peternel
COVID-19: When a Health Crisis Becomes a Communications Crisis
The stock market has plummeted, stores and schools are closing, even toilet paper is hard to find. If you turn on any news channel or...
Nicole Peternel
Don't Just Build It
Creating a Great Company is Fruitless Without PR “If you build it, he will come.” ~ Field of Dreams, 1989 But what if he doesn’t?! What...
Nicole Peternel
5 Myths About Public Relations Debunked
It was 1897. The first woman was elected to the United States Senate. Runners lined up for the first Boston Marathon. The railroads...
Nicole Peternel
Why should I care?
Have you ever thought about what it takes to make someone care? No, this isn’t an article offering dating advice or “the secret to his...
Nicole Peternel
Great interviews happen by choice, not chance
He walks into the television studio with a big smile on his face. He’s confident and prepared. Sure, some of it is natural, but much of...